A survey by Association of National Advertisers found that 90% of companies are using social media as part of their digital marketing efforts, but 62% report they are concerned about measuring ROI.
We help clients develop their social media strategy including what and how they will measure their success.
Often businesses are talking at their followers and not with their followers, you can not create super fans this way.
It is important that you are having conversations with your customers? It must be part of your content strategy — conversations put the “social” in social media. Creating two way conversations will increase your brand affinity and begin to tip the revenue scales in your favor.
Once you are having conversations then you can measure how you compare to your competition in the social media arena. Measure in terms of not just audience size (number of fans, followers, pinners, etc.), but level of engagement? How engaged are your customers compared to your competitors? How many people are talking about your brand, in what context, and how frequently? This is one way to monitor your brand reputation.
As with all marketing strategies it takes consistency and time to see the results. Beginning the conversations is just one piece of the process, but it must begin there.
Next look at the content you are sharing is it bring real value to your followers or are you simply taking about yourself. Think about it like this if you just met someone and you can not get a word in because they are spewing all about themselves, at some point you stop listening. Don’t create a conversation that encourages your followers to stop listening.
We begin with assisting clients in developing their goals and a client profile and from there we can then create an effective strategy for social media.
Number of Platforms for Posting
Social media marketing strategy
Social media Audit + Recommendations
Monthly reporting and analysis
Social posts per month
Blog posts per month
SM Paid Campaign Management
Monthly Consulting Session
Build Social Media Followers
Influencer Identification and Outreach
Facebook/Instagram Advertising Budget
Payable Every Month
Payable Every MONTH
PAYABLE EVERY MONTH
Up to 6 Hours